As the Director of Design and previously Designer for Allen Hall Advertising, a full service student advertising agency, I translate client ideas into compelling designs. Collaborating with account members and overseeing the Design department, I work closely with an Art Director and Copywriter to visualize the needs of the client in engaging, innovative ways.
Class slide deck, introduction.
Graphics for @allenhallad on Instagram.
Hiring brochure to describe team positions.
Class slides presentation for branding exercise.
Initial concepts for an AHA branded zine, with a unique retro ‘50s Swiss design. The goal: promoting AHA to prospective members through highlighting each role
AHA brand materials
As the current Director of Design starting September 2025, I collaborate with the AHA Brand Manager and other creative Directors to create promotional material about AHA. Our goal is to create a cohesive identity, and this year we went with an analog, case file structure of design.
Role: Designer
Mock AHA “music festival” exercise
I hosted a design workshop for the Designers where they learned Adobe programs they were unfamiliar with through demo lectures and applied that to a creative brief I made for a faux “AHA music festival.” This was a way to implement the brand in a unique and fun strategy.
UO hockey club
AHA’s mission was to bring tradition and energy to the UO Hockey club. We did this through digital and print advertisements to the UO student body and planning events. The creative team focused on conveying the excitement of the sport through “the sounds of hockey.”
Role: Designer
UO basketball
Role: Designer
Purpose: Advertise winter ticket deals to University of Oregon basketball fans.